Executive Summary
OUR BUSINESS
Healthient, Inc. (OTCBB:SNAX) is a manufacturer and marketer of healthy snacks and beverages. We pursue our mission of helping people achieve their personal and financial dreams by offering great tasting, healthy snacks and home-based business opportunities through our SnackHealthy subsidiary.
Unlike most of our snack food competitors, which sell their products through third-party retail establishments (e.g., grocery stores, health food stores), our business is conducted primarily in one channel, direct selling.
The global recession and struggling economies have positively impacted the direct sales industry as demand for unconventional careers has sparked distributor growth, resulting in record retention rates
The 300 billion dollar snack industry is experiencing unprecedented change as consumers increase their pace of life. Healthy snacks is one of the fastest growing food categories in the United States, benefiting from the confluence of consumers' desire for weight loss meal replacements, demand for portable, “better for you” snacks and meals, and general nutrition and fitness needs.
A market for snack food that is simultaneously convenient, healthy and indulgent is ripe for exploitation.
The Obesity Epidemic
- According to the World Health Organization (WHO), approximately 1.7 billion adults are overweight and 400 million are obese. By 2015, it is predicted that 2.3 billion adults will be overweight and more than 700 million will be obese. Obesity rates among children have also climbed, with more than 30 percent now overweight or obese.
- According to the Centers for Disease Control and Prevention, over the last 30 years, obesity among American children ages 6 to 11 has more than doubled.
- Studies show that the most effective way to prevent obesity is to address it during childhood by instilling healthy habits which starts with the very basis of eating the right foods and exercising daily.
The New Age of Healthy Snacking
The American diet is being completely redefined as snacks and meals have become interchangeable. Our goal is to successfully position convenient healthy solutions across several eating occasions daily.
- More meals and snacks are consumed on the move, and increasingly in the car, where handheld food products make for easy snacks on the go.
- Over one third of consumers in Europe and North America are choosing at least one healthy snack every day.
- Consumption of healthy snacks is expected to rise as governmental efforts to combat obesity help more people become aware of health and nutrition.
OUR PRODUCTS
We have developed a portfolio of 21 snacks and beverages designed to help people achieve and maintain their healthy weight. Our snacks are positioned to fit several snacking occasions daily and include SmartShake (Chocolate, Vanilla), Crispy Fruit (Pineapple, Fuji Apple, Banana) Lolibar (Raspberry, Blueberry, Fig, Apricot/Peach), RealFruit (Organic Pineapple, Organic Mango, Fuji Apple, Apricot) LoliCrunch (Cranberry, Almond, Cashew, Tropical Fruit & Nut), Low-Sodium Mini Pretzels, Multi-Grain Nuggets, Light-Natural Microwave Popcorn, Zing! Sugar-Free Energy Drink (Orange).
DISTRIBUTION STRATEGY
Our business opportunity appeals to a broad cross-section of people, particularly those seeking to supplement their family income with a home-based business.
SnackHealthy brand partners promote and sell the Company’s products and build sales teams who do the same. We believe the Direct Sales business model is an effective way to distribute our products because it allows person-to-person product education, which is not readily available through traditional distribution channels. We believe that this type of marketing greatly increases consumers' awareness of the health benefits of our products and our home-based business opportunity, as well as motivates them to live and support a healthier lifestyle.
MANAGEMENT TEAM
Our management team includes individuals with expertise in corporate finance, management, product development, direct sales and Internet commerce. The team is responsible for executing the company’s business plan, the day-to-day management and oversight of the company’s business and operations.
William M. Alverson – Chairman and Senior Officer
Mr. Alverson began his career as a financial advisor at American Express in 1989. He has extensive direct selling and public company executive management experience having served as both Chairman of the Board and CEO of Travelmax, a direct sales company he founded that grew to over 40,000 distributors and $100,000,000 in sales in two years.
Katherine West – Chief Executive Officer
As Chief Executive Officer, Ms. West oversees the management team and entire day-to day operations of Healthient and its subsidiary, SnackHealthy. She has extensive knowledge in direct sales, executive management and public company experience having served on the Board of Directors and held the titles of Executive Vice President and Chief Financial Officer.
William Lindberg - Chief Financial Officer.
Mr. Lindberg is responsible for the Company's finance functions, including tax, financial planning, treasury, accounting, capital allocation, procurement, internal audit, and inventory. His prior experience includes serving in executive financial positions at both public and private companies. Early in his career, Mr. Lindberg was a Certified Public Accountant at Arthur Anderson & Co. assigned to its offices in Montevideo, Buenos Aires, and Santiago.
Jay Borromei - Chief Information Officer
Mr. Borromei has more than 20 years of experience in a variety of operations and IT leadership roles. His extensive understanding of business operations helps him advance Healthient’s business through the use of the latest technology systems, software applications and tools required to build a successful and profitable operating enterprise.
Learn More:
www.healthient.com
www.snackhealthy.com
www.getpaidtosnack.com
Contact: 561.935.6449 or investors@healthient.com
