Our values should guide every conversation we have, every decision we make, every interaction amongst our associates, every product we offer, every customer interaction. If we cannot link an action or behavior to one of our values, we should ask ourselves why we’re doing it.
We want all brand partners and associates to know our values so well that if we threw out all the policy manuals, we would still make decisions based on our understanding of our culture and these values. We believe in values lived not phrases memorized.
We have five primary values: people, ethics, “what’s right for customers,” diversity and leadership.