Our Vision
Our vision and values are the fabric that holds us together whatever we do. This is about who we are, where we’re headed, and how every Associate can help us get there and share in our success. It doesn’t matter what our responsibilities are, our levels or titles or age, or where we live and work. We all should know our vision.
We are committed to outstanding sales and service, our business model, our relationships, our belief in people as a competitive advantage and our goal of consistent revenue growth.
We want everyone to have a clear line of sight between their work, our vision and our success. We all should be passionate about and live our values and share them with others. We all can help Healthient be known as one of America’s great companies.
Our progress will not be perfect. Companies are made up of human beings who make mistakes. When we make them we admit them, learn from them, then we keep moving forward with even more understanding, guided by the same values toward the same vision.
Where we’re going
This is about our vision for being a great company. This is not a task. This is a journey. Every journey has a destination. To reach it, we have an ambitious vision:
We want to help our customers become healthier and our brand partners become wealthier.
Our job — central to our vision — is to make it easy for customers to give us more business so we can satisfy all their snacking needs. Our vision has nothing to do with pushing products or getting bigger for the sake of bigness. It’s about building lifelong relationships one customer at a time.
There’s a difference between our vision and our results. We’re careful not to put the second ahead of the first. This may sound odd to some, but we don’t believe our first job is to make a lot of money. Nowhere in our vision statement will you find “we want to make a lot of money.” Our job is to understand what our customers want; then, offer them products to help satisfy those desires. If we do those two things right, all sorts of good things happen for all our stakeholders including our shareholders.
